An in-depth analysis of technologies used by the 500 largest waste management companies in the United States — 2026 Edition
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We profiled the websites of 500 of the largest U.S. waste management companies — residential haulers, commercial waste services, dumpster rental operators, and junk removal companies — to map the technologies they rely on for customer acquisition, marketing, and digital operations. The picture that emerges is an industry that has successfully built a strong measurement foundation. Google Analytics is installed on 93.8% of sites, Google Tag Manager on 95.2%, and social media integration is near-universal with Facebook present on 94% and LinkedIn on 74%. The basic digital infrastructure is in place across the board.
Where the industry falls short is the optimization layer — the tools that turn raw traffic and data into measurable, repeatable revenue. Only 44 of 500 companies use any form of call tracking, despite phone calls being the primary conversion channel for dumpster rentals and waste removal services. Roughly 72% have no structured CRM system, meaning leads from web forms, calls, and chats often go unfollowed. Fewer than 1 in 20 companies A/B test their websites, so headlines, form layouts, and service pages go unoptimized year after year. Google Ads is the top paid channel at 63.6% adoption, but over a third of the top 500 aren't running any paid search for high-intent keywords like "dumpster rental near me" or "commercial waste removal." The competitive advantage today no longer comes from having a website or running ads — nearly everyone does that. It comes from knowing which ads generate phone calls, which leads get followed up on, and which landing pages actually convert.
Perhaps the most striking finding is the near-total absence of AI adoption. Only 4.2% of the top 500 companies use any form of AI-powered platform on their websites — whether for chatbots, predictive lead scoring, or dynamic content. This represents a significant gap and an equally significant opportunity. AI-driven tools are becoming more accessible every quarter: automated follow-up systems that respond to quote requests in seconds, predictive analytics that forecast which neighborhoods will need dumpster rentals next month, and intelligent reporting that surfaces which campaigns are actually driving booked jobs versus just clicks. The waste management companies that move early on AI and automation — shifting from simply collecting data to acting on it — will book more jobs, retain more customers, and outperform their competitors while spending the same or less on marketing. Data-driven decision making is no longer a future concept; it is the next competitive frontier for this industry.
Analytics tool adoption across America's top 500 waste management companies
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What's the web analytics platform usage among the top 500 waste management companies in the USA? Our team discovered active usage of over 45 different analytics platforms among various large and mid-size US-based waste management companies. While everyone uses Google Analytics as a primary tool, many companies employ additional web analytics tools to compensate for some of Google Analytics' limitations.
Adoption across 500 waste management company websites
Below are the global web analytics platform usage statistics across over 6 million websites. Compare these with the web analytics tool usage among waste management companies to see if there are any significant differences. Here are the top 20 web analytics platforms and technologies based on global usage:
Market share across 6+ million websites worldwide — 264 technologies tracked
240+ web analytics platforms with lower usage were not included in the above chart.
| Rank | Technology | Vendor | Companies Using | Market Share |
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CurbWaste was built by industry veterans who understand the difficulties of running a waste business firsthand. Our all-in-one software platform handles customer management, dispatch, and billing, so you can focus on the things that matter: service, speed, and scaling your business.
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What's the usage of audience data platforms or DMPs among the top 500 US-based waste management companies? Our team discovered active usage of over 12 different audience data platforms among the companies on the list. The top five platforms by usage are LinkedIn Insights, ZoomInfo, Segment, Adobe Audience Manager, and Quantcast Measurement. Compared to last year's study of 1,500 companies where 19 platforms were detected, the top 500 show a more concentrated adoption pattern with fewer legacy tools in use.
Adoption across 500 waste management company websites
Below are the global data management platform usage statistics across over 6 million websites. Compare these with the audience data platform usage among waste management companies to see if there are any significant differences. Here are the top 20 data management platforms based on global usage:
Market share across 6+ million websites worldwide — 59 technologies tracked
39+ data management platforms with lower usage were not included in the above chart.
| Rank | Technology | Vendor | Companies Using | Market Share |
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How waste management companies re-engage website visitors through targeted advertising
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What's the retargeting platform usage among the top 500 US-based waste management companies? Our team discovered active usage of 6 different retargeting platforms among the companies on the list. The category is heavily dominated by two major players: Facebook Custom Audiences and Google Remarketing, which together account for over 88% of all retargeting implementations. The remaining platforms — AdRoll, ReachLocal, StackAdapt, and Perfect Audience — serve niche use cases with significantly lower adoption.
Adoption across 500 waste management company websites
All 6 retargeting platforms detected are included in the above chart.
Below are the global retargeting software usage statistics across over 332,503 companies. Compare these with the retargeting platform usage among waste management companies to see if there are any significant differences. Here are the top 20 retargeting platforms based on global usage:
Market share across 332,000+ websites worldwide — 61 technologies tracked
41+ retargeting platforms with lower usage were not included in the above chart.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Media buying, ad serving, and conversion tracking technologies powering waste management advertising
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What's the advertising platform usage among the top 500 US-based waste management companies? Our team discovered active usage of over 90 different advertising technologies among the companies on the list. This is the largest technology category in the matrix, reflecting how heavily waste management companies invest in digital advertising. DoubleClick.Net dominates with 434 installations (86.8% adoption), followed by a strong presence from both Google and Facebook advertising ecosystems.
Adoption across 500 waste management company websites
Below are the global demand side platform (DSP) usage statistics across over 295,000 companies. Compare these with the advertising platform usage among waste management companies to see if there are any significant differences. Here are the top 20 demand side platforms based on global usage:
Market share across 295,000+ websites worldwide — 55 technologies tracked
35+ demand side platforms with lower usage were not included in the above chart.
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How waste management companies optimize websites for conversions and personalize visitor experiences
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What's the A/B testing and personalization platform usage among the top 500 US-based waste management companies? Our team discovered active usage of 12 different optimization and personalization platforms among the companies on the list. Unlike analytics or advertising, adoption in this category is notably low — Unbounce leads with just 21 installations (4.2%), indicating that most waste management companies have yet to invest in systematic conversion optimization.
Adoption across 500 waste management company websites
Below are the global A/B testing software usage statistics across over 114,319 companies. Compare these with the A/B testing platform usage among waste management companies to see if there are any significant differences. Here are the top 20 A/B testing platforms based on global usage:
Market share across 114,000+ websites worldwide — 64 technologies tracked
44+ A/B testing platforms with lower usage were not included in the above chart.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Platforms waste management companies use to automate marketing and manage customer relationships
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What's the marketing automation and CRM platform usage among the top 500 US-based waste management companies? Our team discovered active usage of 41 different marketing automation and CRM platforms among the companies on the list. The category is led by the enterprise duo of Salesforce (72 installations, 14.4%) and HubSpot (67 installations, 13.4%), which together account for nearly a third of all implementations. Beyond the top two, adoption fragments rapidly across dozens of specialized tools.
Adoption across 500 waste management company websites
Below are the global marketing automation software usage statistics across over 1 million companies. Compare these with the marketing automation usage among waste management companies to see if there are any significant differences. Here are the top 20 marketing automation platforms based on global usage:
Market share across 1M+ websites worldwide — 372 technologies tracked
352+ marketing automation platforms with lower usage were not included in the above chart.
| Rank | Technology | Vendor | Companies Using | Market Share |
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To contextualize the CRM adoption patterns observed in the U.S. waste management sector, we compare against global CRM software usage data sourced from BuiltWith's worldwide technology tracking. This comparison reveals how the industry's CRM preferences align with — or diverge from — broader global adoption patterns across 402 tracked CRM technologies.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 CRM solutions by adoption. 402 total CRM technologies tracked globally.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Email marketing and delivery platforms adopted by America's top 500 waste management companies
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What email marketing platforms do the top 500 US-based waste management companies rely on? Our research identified 17 distinct email marketing and delivery platforms in active use across these companies. Unlike traditional marketing automation suites, these platforms focus specifically on email campaign management, transactional delivery, and subscriber engagement — with SendGrid leading at 60 installations (12%), reflecting the industry's preference for developer-friendly, API-first email infrastructure over traditional drag-and-drop campaign tools.
Adoption across 500 waste management company websites
Data reflects detected email marketing platform installations across 500 top US waste management company websites as of early 2026. All 17 platforms shown (count ≥ 2).
To contextualize the email marketing adoption patterns observed in the U.S. waste management sector, we compare against global email marketing software usage data sourced from BuiltWith's worldwide technology tracking. This comparison reveals how the industry's platform preferences align with — or diverge from — broader global adoption patterns across 260 tracked email marketing technologies.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 email marketing solutions by adoption. 260 total email marketing technologies tracked globally.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Video hosting, embedding, and media technologies used by America's top 500 waste management companies
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What video platforms are the top 500 US-based waste management companies using on their websites? Our research uncovered 24 distinct video and media technologies in active deployment. Video has become a critical content format for waste management companies — from service explainer videos and equipment demonstrations to safety training content and community outreach. YouTube Link dominates at 303 installations (60.6%), confirming that the vast majority of companies rely on YouTube's free hosting and embed ecosystem rather than investing in dedicated video platforms.
Adoption across 500 waste management company websites
Data reflects detected video and media platform installations across 500 top US waste management company websites as of early 2026. All 24 technologies shown (count ≥ 2).
To contextualize the video platform adoption patterns observed in the U.S. waste management sector, we compare against global online video platform usage data sourced from BuiltWith's worldwide technology tracking. This comparison reveals how the industry's video hosting preferences align with — or diverge from — broader global adoption patterns across 97 tracked online video technologies.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 online video platforms by adoption. 97 total video technologies tracked globally.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Call tracking and attribution platforms used by America's top 500 waste management companies
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What call tracking technologies are the top 500 US-based waste management companies using? Our research identified 5 call tracking platforms in active deployment. In an industry where phone calls remain a primary conversion channel — from residential pickup requests and dumpster rentals to commercial service quotes — call tracking is a critical tool for measuring marketing ROI. CallRail dominates at 44 installations (8.8%), far ahead of the competition, though overall adoption remains surprisingly low given how phone-centric the waste management sales process is.
Adoption across 500 waste management company websites
Data reflects detected call tracking platform installations across 500 top US waste management company websites as of early 2026. All 5 platforms shown.
To contextualize the call tracking adoption patterns observed in the U.S. waste management sector, we compare against global call tracking software usage data sourced from BuiltWith's worldwide technology tracking. The global market encompasses 100,891 companies using call tracking across 73 tracked technologies produced by 69 vendors — revealing how the industry's platform preferences align with broader adoption patterns.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 call tracking solutions by adoption. 73 total call tracking technologies tracked globally across 100,891 companies.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Conversion tracking pixels and attribution technologies used by America's top 500 waste management companies
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What conversion tracking technologies are the top 500 US-based waste management companies deploying? Our research identified 15 distinct conversion tracking platforms in active use. Conversion tracking is the foundation of digital advertising measurement — without it, companies cannot attribute leads, form submissions, or phone calls back to specific campaigns. Google AdWords Conversion leads at 193 installations (38.6%), followed closely by the Facebook tracking ecosystem, reflecting the two dominant advertising platforms in the waste management industry.
Adoption across 500 waste management company websites
Data reflects detected conversion tracking installations across 500 top US waste management company websites as of early 2026. All 15 platforms shown.
Live chat, messaging, and conversational platforms used by America's top 500 waste management companies
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What chat and messaging tools are the top 500 US-based waste management companies deploying on their websites? Our research identified 25 distinct chat and messaging platforms in active use. Live chat has become a key customer engagement channel for waste management companies — enabling real-time quoting, service scheduling, and support. Zoom Video Conferencing leads at 38 installations (7.6%), reflecting the industry's post-pandemic shift toward video-enabled communication, followed by WebEx at 31 (6.2%) and a long tail of specialized live chat widgets.
Adoption across 500 waste management company websites
Data reflects detected chat and messaging platform installations across 500 top US waste management company websites as of early 2026. Showing 20 platforms with count ≥ 2. 5 additional platforms with single installations not shown.
To contextualize the chat tool adoption patterns observed in the U.S. waste management sector, we compare against global live chat software usage data sourced from BuiltWith's worldwide technology tracking. The global market encompasses 537,736 companies using live chat across 215 tracked technologies produced by 201 vendors — revealing how the industry's preferences diverge significantly from worldwide trends.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 live chat solutions by adoption. 215 total live chat technologies tracked globally across 537,736 companies.
| Rank | Technology | Vendor | Companies Using | Market Share |
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Tag management systems used by America's top 500 waste management companies
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What tag management systems are the top 500 US-based waste management companies using? Our research identified 7 tag management platforms in active deployment. Tag management is the most universally adopted technology category in this study — Google Tag Manager is installed on 476 of 500 websites (95.2%), making it the single most prevalent technology across all categories. This near-total dominance reflects GTM's role as the foundational infrastructure layer through which analytics, advertising pixels, and conversion tracking are deployed.
Adoption across 500 waste management company websites
Data reflects detected tag management platform installations across 500 top US waste management company websites as of early 2026. All 7 platforms shown.
To contextualize the tag management adoption patterns observed in the U.S. waste management sector, we compare against global tag management software usage data sourced from BuiltWith's worldwide technology tracking. The global market encompasses 132,801 companies using tag management across 24 tracked technologies produced by 19 vendors — confirming Google Tag Manager's worldwide dominance mirrors what we see in the waste management industry.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 tag management solutions by adoption. 24 total tag management technologies tracked globally across 132,801 companies.
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CMS platforms, page builders, and website frameworks used by America's top 500 waste management companies
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What content management systems power the websites of the top 500 US-based waste management companies? Our research identified 29 distinct CMS platforms and page builders in active use. WordPress dominates at 374 installations (74.8%), confirming its position as the industry's default website platform. The data also reveals a vibrant ecosystem of WordPress page builders — Elementor (89), Divi (46), WPBakery (32), Avada (20), and Beaver Builder (14) — that together shape how the majority of waste management websites are designed and maintained.
Adoption across 500 waste management company websites
Data reflects detected CMS and page builder installations across 500 top US waste management company websites as of early 2026. Showing 25 platforms with count ≥ 3. 4 additional platforms with lower adoption not shown.
To contextualize the CMS adoption patterns observed in the U.S. waste management sector, we compare against global web content management systems usage data sourced from BuiltWith's worldwide technology tracking. The global market encompasses 1,009,269 companies using CMS platforms across 296 tracked technologies produced by 234 vendors — revealing how the waste management industry's heavy WordPress reliance compares to the broader global landscape.
Data sourced from BuiltWith global technology tracking. Market share percentages represent each platform's proportion among the top 20 CMS solutions by adoption. 296 total CMS technologies tracked globally across 1,009,269 companies.
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| Technology | Category | Count | Adoption % |
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CurbWaste was built by industry veterans who understand the difficulties of running a waste business firsthand. Our all-in-one software platform handles customer management, dispatch, and billing, so you can focus on the things that matter: service, speed, and scaling your business.
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Social Media Platforms
Social media integrations, tracking pixels, and platform tools used by America's top 500 waste management companies
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What social media technologies are integrated into the top 500 US-based waste management company websites? Our research identified a staggering 42 distinct social media tools, SDKs, and tracking pixels in active deployment. Social media has become the most broadly adopted technology category in the waste management industry — Facebook leads at 472 installations (94.4%), making it virtually ubiquitous. The data reveals a deep investment in the Facebook/Meta ecosystem, with 13 separate Facebook-related technologies tracked, alongside strong LinkedIn (372, 74.4%) and growing Instagram (290, 58%) and TikTok (41, 8.2%) adoption.
Social Media Platform & Tool Usage
Adoption across 500 waste management company websites
Data reflects detected social media platform installations across 500 top US waste management company websites as of early 2026. Showing 35 technologies with count > 5. 7 additional platforms with lower adoption not shown.